Effie Fundamentals

On-Demand Learning Platform for Marketing Professionals

Effie believes effectiveness should be an everyday orientation and helps teams perform at the highest level through its globally recognized Framework of Marketing Effectiveness.

Grow talent, and your business, with Effie Fundamentals. Learners receive clear, evidence-based tools to deliver actionable and effective marketing. Build your foundation for groundbreaking work today.

Effie Fundamentals

On-Demand Learning Platform for Marketing Professionals

DELIVER IDEAS THAT WORK

Effie believes effectiveness should be an everyday orientation and helps teams perform at the highest level through its globally recognized Framework of Marketing Effectiveness.

This program provides the latest and most progressive marketing practices and develops and sharpens skills necessary to create award-winning work. With advice from leading practitioners, bite-sized learning and exercises, and case studies from Effie’s vast library, participants will enjoy learning how to bring rigor to their work and business.

PROGRAM BENEFITS

Flexible Microlearning

Focused engagement through bite-sized modules and a self-directed pace

Case-Based Teaching

Utilizing Effie’s award-winning case studies designed to bolster practical marketing skills

Effectively Enjoyable

Interactive challenges prompt active thinking and sharpen skills

Transferable Effie Knowledge Lightbulb Icon

Transferable Knowledge

Concrete methods help learners incorporate learning directly into their jobs

START LEARNING NOW

Grow talent, and your business, with Effie Fundamentals. Learners receive clear, evidence-based tools to deliver actionable and effective marketing. Build your foundation for groundbreaking work today.